Blogging is the freedom to say anything, however this is compromised when blogging in PR. A blog written with a distinct purpose by someone with name recognition can be productive in reaching its customers and publics. Blogging in PR is used to maintain a relationship with a companies publics. This means a PR blogger may not write whatever they like, they are writing on behalf of a company and therefore must check the accuracy of their statements.
PR blogging can assist organisations internally and externally. They may allow the publics of an organisation, or its employees, to keep up-to-date on upcoming events and happenings, as well as keep in contact and express opinions and ideas relating to the blogs.
PR blogging may be used to give customers a heads up on new products and features, and to answer questions and get feedback on an organisation in a less formal way that keeps publics in touch with an organisation. This will build a relationship between an organisation and its publics and maintain a mutual understanding.
Blogging is now a more common and widely used way for an organisation to maintain a relationship with its publics, gain information from its publics on how to better the organisation and to voice issues and ideas that the organisation has. Blogging gives an organisation the opportunity to speak out where without blogs they may not have.
“Web logs give voice to people whom just a decade ago, you never would have heard from." -Jennifer Balderama
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